Ceritera

Digital Campaign & Mobile App UI/UX

• Ed Ranks Awards 2022 - Bronze in the Digital Campaign Category

• Industry Choice Award - Senior Year Project Showcase

Project Achievements

Disclaimer: The brand & product offered are created for a Multimedia University student project.

Concept

Preserving Malaysian heritage by transforming classic folklore into a modern digital experience — accessible anytime through a mobile e-book platform.

Sebalang: Pada Zaman Bahulu

Product Positioning & Audio Visual

Disclaimer: The brand & product offered are created for a Multimedia University student project.

Concept

To promote Bahulu Sebalang, we brought nostalgia to life by blending local flavour with timeless folklore.

Our main campaign is a video ad series that follows Samad, a boy who takes a bite of Bahulu and is suddenly transported into the world of Cerita Rakyat. Guided by a magical map hidden in the packaging, he meets iconic folklore characters and helps solve their problems — reconnecting with the stories of his childhood, one adventure at a time.

Big thanks to the A-team behind the work.

My role

• Brainstorming & ideation

• Video Editor

• Motion Graphic

Easy Eat

Motion Graphic

Description

Produced a full motion graphic video for EasyEat, using a provided character design as the foundation. I led the end-to-end process — from storyboard development to animation — to create an engaging, step-by-step guide on how to use the app.

The final video simplifies the user journey and highlights key features in a way that’s clear, concise, and optimised for social media.

In collaboration with

Sox World

Digital Campaign, UI/UX

Disclaimer: The brand & product offered are created for a Multimedia University student project.

Mock Campaign Concept

Rebranded Malaysia’s homegrown sock retailer, SOXWORLD, through a bold and vibrant campaign that invited users to express their personality by designing their own socks.

The contest was hosted through a custom app, aimed at sparking creativity and building deeper brand interaction through fun, funky visuals and fearless self-expression.

EasyHajj

UI/UX

Disclaimer: The product offered are created for a Multimedia University research project.

Description

EasyHajj is a mobile learning app designed to make Hajj preparation more engaging and user-friendly for adults. I contributed to the project by researching app content, designing the logo, and developing the user interface and experience.

The app combines educational resources, planning tools, and interactive elements — including augmented reality — to transform traditionally wordy Islamic content into a more visual, personalised, and accessible experience.

Special thanks to my lecturer, Nor Alley Zulkafly, for the trust, guidance, and space to grow creatively through this project.

Curious for more?
I’m still putting together the rest — promise it’ll be worth the wait.

Come back soon!