A flagship PETRONAS marketing conference held 19–20 June 2023, with a concurrent virtual stream. Themed “Building Back Better – Marketers Accelerating Excellence,” the two-day hybrid event convened PETRONAS marketers and traders to strengthen capabilities, share best practices, and align on future-ready marketing.

Objectives

• Share best practices across business units.

• Keep teams current on industry trends and innovations.

• Build marketing capabilities and sharpen strategic thinking.

Programme Highlights

• Home-ground showcases from Pizza Hut Malaysia, Tealive, Microsoft Malaysia, and Gentari.

• Marketing roundtables, keynote sessions, and exhibitions.

• Strong focus on cross-learning, evolving customer expectations, and the strategic role of marketing.

As the Creative Lead for the event, I was responsible for shaping the overall creative direction and ensuring cohesive execution across all communication and design outputs.

• Creative Direction & Key Visuals: Conceptualized and designed the event’s key visuals, theme, and narrative to align with the event’s objectives and overall purpose.

• Communication Planning: Developed the campaign communication plan, defining key messages, audience engagement strategy, and rollout timeline.

• Promotional Campaign Copywriting & Design: Produced compelling copy and designed promotional materials to strengthen campaign messaging and maximise audience impact.

• Collaboration: Worked closely with creative and marketing teams to deliver a transformative campaign that highlighted post-pandemic marketing efforts and inspired organisational excellence.

• Tools & Skills: Executed all creative outputs using Adobe Photoshop and Illustrator, integrating strategic communication planning with strong design execution.

Promotional Campaign

Launching Video

Event Collaterals